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Звездный путь: рекламная кампания Gucci осень-зима 2017/18

25 июля 2017

Еще в апреле на Instagram аккаунте бренда была опубликована серия роликов с гуманоидами, инопланетянами, роботами и землянами. Теперь же стало понятно, что это не просто отдельные персонажи. На новых рекламных кадрах люди взаимодействуют с внеземными существами и динозаврами на Земле, ходят по сюрреалистическим и психоделическим космическим ландшафтам и интерьерам космического корабля, создавая фантастические композиции. И, конечно, все они в Gucci.

Star Trek elements courtesy of CBS. TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved. Music: “Space 1999” written by Vic Elms, Barry Gray © SM Publishing (Italy) Srl 1974 ITC Entertainment Group Limited

Креативный директор Алессандро Микеле вдохновился научным жанром 1950-х и 60-х годов, а больше всего культовым сериалом Star Trek. Снимал всю эту инопланетную вакханалию для осенне-зимней рекламной кампании 2017 Глен Лухфорд. 

TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

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Историческая справка: лукбук мужской коллекции Gucci Resort 2018​ 

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рекламная кампания · Gucci · Рекламная кампания осень 2017/18 ·

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