Vogue UA Ukrainian Designers Showcase: what you need to know about BEVZA x IQOS collaboration
Vogue UA Ukrainian Designers Showcase is a unique event within the Paris Fashion Week aimed to popularize Ukrainian brands on the fashion world stage. 18 brands became its participants at once. During this event, one of them, BEVZA, presented items from the latest SS`23 collection which was recently demonstrated at New York Fashion Week. Dedicated to Ukraine, this collection contains important national symbols and encrypted cultural codes.
BEVZA is one of the most famous Ukrainian women's clothing brands. Its laconic forms and minimalism as the main postulate have won the favor of the world fashion community and received international recognition. In each collection, designer Svitlana Bevza works with national heritage, exploring and rethinking cultural codes.
During the Ukrainian Designers Showcase, designer Svitlana Bevza also presented a unique vest created together with the IQOS brand:
"Each of us has been used to always having gadgets, which accompany us all the time. We carry them every day, and they unite us all together. I wanted to show that carrying them with you can be convenient and look effortlessly elegant. We are all waiting to get back to our ordinary lives, — says designer Svitlana Bevza. — The idea of our joint project with IQOS is everyday life, the one that seemed just so usual and familiar last fall and that is so desired right now. We wanted not only to make items that reflect the values of the two brands but also to combine the current times with the time of usual peaceful calmness that we all strive for".
BEVZA x IQOS Companion Edition vest is a functional accessory, perfect for everyday life with your familiar gadget companions. It is made in a neutral milk color and has a convenient pocket for the IQOS gadget and a classic "frame" pocket for cards or cash. It suits both fitted and voluminous clothes. You can wear it at any time of the year — even combining it with outerwear.
BEVZA x IQOS accessory is an exclusive drop of the Companion Edition collection. The functional and elegant waistcoat will be presented in a limited edition and available to order soon.
This accessory is only the first step of collaboration. In the future, the brands will release other drops united by one idea of the Companion Edition, which aims to create a line of accessories for gadgets that are functional, practical, and yet elegant at the same time.