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Suzy Menkes Международный редактор VOGUE
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Suzy Menkes visits Rome’s new Moschino store

18 июля 2014

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Jeremy Scott, creative director of Moschino, and Katy Perry sit for a selfie taken by Japanese Vogue editor-at-large Anna Dello Russo with her “Moschino fries”-covered phone

I take it all back! When Jeremy Scott showed his first collection for Moschino, I was sniffy about his McDonald’s-meets-Sponge Bob collection.

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Jeremy Scott’s first collection for Moschino as new creative director; autumn/winter 2014

But after seeing the new Moschino store on Rome ‘s Via del Babuino, I am a convert.

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I smiled at the puns: Master Peace on a bag and Just Fur You on a furry jacket – one of many desirable designs from kidswear to evening outfits.

 

I thought the grainy wood interior faced off beautifully the brash blue and yellow chairs in the airy fashion display room.


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I laughed at the sight of the Sponge Bob carriage in the window, as a constant stream of passers-by took photos for Instagram.

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A Moschino Sponge Bob grabber machine in the store

And I had a tiny prick of tears in my eyes when I saw Franco Moschino’s artwork from 1989: The Sky in a Shoe, the Magritte-style image of a cloud-decorated shoe floating through a cloudy sky, framed by black high heels; and Cul de Sac, a naughty French pun for a pair of jeans in acrylic on canvas, with rumpled jeans around the frame.

Farewell Franco – you died much too young. But Jeremy Scott is doing you proud.

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Photo Credit: SGP Photo, InDigital, Getty Images, Suzy Menkes
Moschino · Suzy Menkes ·