Z Zegna unveils a new era with athletic performance
Leaping like manic monkeys across a metallic framework, the sporty energy of the athletic team was breathtaking.
There could not have been a more dramatic way of announcing that Z Zegna, and the company’s sports side had merged, creating a powerful double act for Italy’s renowned menswear brand.
The experimental edge of Z Zegna and the technological leisurewear expertise of Zegna Sport has merged to create a new era for the Z Zegna label
In a return to Florence , where it had first nurtured the Ermenegildo Zegna fashion label, this fusion of sport and casual looked tailor made for the global generation of young and active males.
But the company has not forgotten its core business, which will be shown as a collection in Milan menswear week.
Traceur practitioners from the Formainarte company, dressed exclusively in signature Z Zegna techmerino
And that tailoring still resonated in the Florence display of sharply cut coats and jackets, their geometric cuts reinforced by graphic lines and squares.
Just in case the message that ‘’sport is king’’ had not reached the audience, a display of colourful and classy sneakers were on display and on the models’ feet.
The static display was raised from the pavement on five giant pentagons
Traceur’s in action
The final line-up