search Created with Sketch.
Suzy Menkes Международный редактор VOGUE

#SuzyLFW: The Green Carpet Fuses With Classic Art

23 сентября 2015

When  Livia Firth  started the  Green Carpet Challenge, tasking designers to make sustainability desirable, it would have been hard to imagine the fast growth of her project.

But this season, when designer Erdem unveiled a 12-piece collection with Eco-Age, Livia's brand consultancy, he succeeded in capturing the essence of "green", both visually and in accordance with certified criteria.

As with her project with Sergio Rossi's "green" shoes, Livia has understood that beauty is a powerful weapon for her cause.

Erdem’s 12-piece capsule spring/summer 2016 collection (in partnership with Mercedes Benz) for Livia Firth’s Green Carpet Challenge. The presentation was at the Wallace Collection in London
Erdem’s 12-piece capsule spring/summer 2016 collection (in partnership with Mercedes Benz) for Livia Firth’s Green Carpet Challenge. The presentation was at the Wallace Collection in London
Erdem’s “Alina” dress
Erdem’s “Alina” dress

Erdem's delicate dresses, made in the shapes of flowers and petals, and put on display at London's Wallace Collection of historical paintings, became instant objects of desire.

Close-up of Erdem’s “Alina” dress with collage embroidery
Close-up of Erdem’s “Alina” dress with collage embroidery
The Erdem designs will go on sale in store in November. Livia Firth offered the designer praise: "I love Erdem's style as its timelessness makes it sustainable in itself," said Livia. "I applaud him for his leadership and for driving sustainability forward both in the industry and within his business."

Erdem · Неделя моды в Лондоне · Сьюзи Менкес ·