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Suzy Menkes Международный редактор VOGUE

SCENE by SUZY: Polo Ralph Lauren – Water World

12 сентября 2014

Polo Ralph Lauren – Water World весна-лето 2015

Was it a mirage, a miracle or technological wizardry that had a fashion show held in a shower of water over the lake in New York’s Central Park? 

Standing on Cherry Hill, an invited audience waited for the Polo Ralph Lauren event that was staged to celebrate the opening of the brand’s first dedicated store on New York’s Fifth Avenue. 

Polo Ralph Lauren – Water World весна-лето 2015

Polo Ralph Lauren – Water World весна-лето 215

Polo Ralph Lauren – Water World весна-лето 215

In a whorl of spray, the projection started, showing the sporty, colourful clothes on models who were apparently walking on water. Their ethereal presence made it difficult to see the clothes in detail. But the effect was mesmerising – not least when Ralph Lauren, an unmistakable figure with his silver hair, appeared in a cloud of droplets.

Polo Ralph Lauren – Water World весна-лето 215

Polo Ralph Lauren – Water World весна-лето 215

As I was standing next to the designer and his family, I was only partly convinced by this magic. But David Lauren, who had masterminded the 4D experience, received plaudits from the crowd. More dramatic projections of the Polo collection were offered to the public in Central Park for the following two nights. 

Фото: Getty Images